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Black Jellyfish Ltd.

Enabling leading edge capabilities through collaboration across military and commercial innovation.

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Capability enablers

Supporting commercialisation, exploitation and growth for SME's

Technology Partners

Research and technology start-ups and SME's across defence and commercial sectors.

Consultants & advisors

Market and technology expertise.

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Available Services

Our goal is to use our experience and passion for innovation, collaboration and technology, so that the maximum positive impacts are achieved. Working with partners across our network we aim to provide unique insight, develop clear strategies and facilitate ambitious plans to maximise value.

Advice & Consultancy

Collaborative R&D

Marketing & Communications

  • Innovation strategy & technology road-mapping to enable exploitation and commercialisation. 

  • Emerging technology and partnership discovery, including horizon scanning and technology scouting.

  • Understanding and accessing the UK and US defence technology & innovation enterprise.

  • Facilitation of multi-disciplinary teams to create novel, dual-use research opportunities.

  • Management and delivery of collaborative R&D projects.
  • Creating partnerships between technology and service suppliers to increase market access.

  • Marketing and communications to ensure the right people see the value in what you do.

  • Creating demand through technology focussed marketing and communications designed for defence and security stakeholders.

  • Business development and bid management leveraging government, military and industry experience.

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Case Studies

Nano-materials technology

Developed technology exploitation plans and go-to-market strategy for a nanomaterials start-up. Identifying military applications, developing partnerships and stakeholder engagement to accelerate growth.


Uncrewed Aerial Systems

Created and implemented a successful technology development and growth strategy for leading drone manufacturer to access UK and US defence markets.


Artificial Intelligence

Created multi-disciplinary teams from across our partner network to support development of artificial intelligence in defence.

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About Black Jellyfish

After 25+ years in global technology and consultancy companies, government and academia, James Peddell founded Black Jellyfish. He has demonstrated an outstanding track record at the forefront of global innovation in defence, security, transport, space and beyond. Black Jellyfish engages a network of like-minded experts and organisations to continue advancing technology and innovation in small and large organisations.

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Black Jellyfish are a metaphor for unknown knowns—things we think we know and understand but which turn out to be more complex and uncertain than we expect. If managed well these can provide opportunities, however, if left unchecked there is a potential for threats with long tails and a nasty sting on its tip.
For defence, the black jellyfish represents the rapid creation of disruptive capabilities due to a series of connected technologies, events or approaches. This is analogous to militaries around the world aiming to rapidly exploit innovations faster than their adversaries.
At Black Jellyfish Ltd we believe that the key to innovation lies in collaboration and partnerships between organisations. In addition, leveraging advancements across all sectors, including commercial and defence together, will deliver both military advantage and prosperity.

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Paving The Way


Canny Comms

Canny Comms is BJL Strategic partner to offer a unique combination of expertise delivering an end-to-end service for commercialising technology and innovation.


Channel Partnerships

Channel Partnerships work with BJL to provide identify service and technology partners across multiple commercial sectors.

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Experts in commercialising  technology & innovation

Black Jellyfish has joined forces with Canny Comms communications consultancy, to offer a unique combination of expertise delivering an end-to-end service for commercialising technology and innovation.

Our combined ability to understand complex technology will give our clients competitive advantage in the defence and security industry, ensuring the right people see the value in what they do.

We work with you to commercialise your technology, develop your business, win funding and grow your order book. Our services span the disciplines of strategy, innovation, business development, bidding, communications and marketing.

Whether you need occasional advice, or for us to become a key part of your team, we can’t wait to help.

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blæk dʒeli fɪʃ


  • Massive, carnivorous, black sea nettle which swarms in the presence of red tides


  • Unknown knowns—things we think we know and understand but which turn out to be more complex and uncertain than we expect.

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